Justin Aziz

Paris Baguette

2025 Holiday Collection

Client
Paris Baguette
Agency
Kenna Group
Role
Apparel, Product & Packaging Design
Two people modeling a navy Baguette About It hoodie and a cream Dough Not Disturb graphic T-shirt. Close-up of a cream crewneck with a navy embroidered croissant and a Paris Baguette cuff label. Paris Baguette iced-latte candle styled in a glass vessel with a product-label graphic and coffee-colored wax. Glass tumbler with a bamboo lid, clear straw, and repeating blue croissant illustrations, filled with iced coffee. Cream sherpa slippers embroidered with golden croissants and finished with navy Paris Baguette labels. Woman seated for the holidays with an oversized smiling croissant plush, branded coffee cup, and gift box.

For Paris Baguette's inaugural merchandise program, I directed and designed a full holiday collection from concept through execution, extending the brand's identity beyond the bakery through an assortment of playful yet cozy apparel, accessories, and home goods. The collection was featured on The Drew Barrymore Show.

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